sported. press advert wins ‘Best Writing’ award

Names from left to right - front Kathryn Berry, Chinedu Udezue & Hollie Loxley. Back Peter Park, James White, Henry Finnegan

sported. are really pleased to announce that our recent press advert 'Life on the Street' last night won the 'Best Writing' award at the 'The Best Awards' run by the Marketing Agencies Association.

The sported. press advert was created by our design agency Draft FCB who have been working closely with sported. to create a strong and impressive brand. sported. was selected by staff at Draft FCB as their charity of the year for 2011 and 2012 and we continue to work in partnership with the agency to raise our profile.
 
The advert sets out to show the impact sport can have on the lives of the young people our Member Organisations work with.

sported. works with community and voluntary groups who provide sport for development to disadvantaged young people aged 11 - 25.

The following feedback was received from the judges:

'The craft in the sported. campaign, the skill with the double meaning is difficult to do and it is done really well in this instance. sported. is such a worthy winner because the writing is the idea, it's the perfect execution within the copy of the idea. For young people it's saying 'you can go one way or the other: you can get involved in sport or you can get involved in drugs or gang, and you'll be doing similar things but one's dramatically more positive than the other,' and that came through very strongly indeed. '

See all the 2012 Best Awards winners here