Seb Coe Becomes sported. Ambassador
09 Jun 2011
Seb Coe sported patron
London, Thursday 9th June, 2011 -Sebastian Coe, Chairman of the
Organising Committee of the Games (LOCOG), has become an
ambassador for sported., the charitable organisation set up by Sir
sported., which was launched nationally last month (Tuesday 24th
May), is a charity looking to play the role of 'business angels' by
providing support to the sports for development sector in the UK.
Originally inspired by Mills' experience running London's
successful bid, he decided to make a personal commitment to
delivering the legacy of the Games by setting up an organisation
that aims to improve the lives of disadvantaged young people
Seb Coe, who was present at the launch event in London to support
Sir Keith, has now committed to becoming an ambassador for the
charity. His role will focus on raising the profile of the charity
through the media in addition to engaging the business community by
attending events on behalf of sported..
Sir Keith Mills, founder of sported., said:
"The addition of Seb as an ambassador for sported. will have a
significant impact on the organisation. We have created sported. to
play the role of business angels dedicated to development projects
in sport across the UK and there are few people in the country with
more passion to help deliver this than him.
"We are delighted to have him join as an ambassador as it
further enhances the reputation of the charity."
Seb Coe, patron of Sported, said:
"One of the biggest goals of hosting the Olympic and
Paralympic Games next year is to inspire change.
Keith's vision for Sported is to play a unique role in
delivering this across large and small sports programmes, to help
people at the grass roots level and encourage existing sport for
development projects to maximise their potential.
"I feel passionately about ensuring the power of London 2012
is used to motivate people to get involved in sport in order to
deliver an inspiring legacy and I am thrilled to be an ambassador
sported.'s role is to identify relevant projects which aim to
deliver social change, and to work with them on a long term basis
to ensure they operate more efficiently. Its hundreds of members
around the UK range from regional charities to social enterprises
and individually run community sport groups.
sported.'s Volunteers, individuals from all walks of life with a
wide range of business expertise, will provide business advice on
areas such as business planning, policies and procedures,
marketing, finance and fundraising. The volunteer programme is now
open for anyone who has business experience and provides a unique
opportunity for those who want to work in sport without having
Through nine regional offices, sported. will deliver its services
across England. From January 2012 another three offices will mean
UK wide delivery. The charity has also been awarded the Inspire
Mark, given by LOCOG to non-commercial organisations who deliver
projects and events that are accessible and are genuinely inspired
by the London 2012 Games.