Former Williams F1 boss joins sported.

Sported, the UK's leading sports foundation dedicated to securing the legacy of London 2012, confirms the appointment of Adam Parr in the newly-created role of Chief Executive.  

Mr Parr, 47, spent five years as Chief Executive and then Chairman of Williams F1 after a varied and successful career in business and law. To coincide with the announcement of Mr Parr's appointment, Sported Founder and Chairman, Sir Keith Mills also confirmed that Baroness Sue Campbell, Chair of Youth Sport Trust and UK Sport, and Nigel Keen, Property Services Director at John Lewis Partnership, will be joining the Foundation's Board of Trustees.

Sir Keith said: "2013 is proving to be a landmark year for Sported. We have embarked on a media partnership with The Sun, we will shortly announce our first significant commercial partnership and next month we will reveal the findings of a three-year research project which will demonstrate the impact that Sport for Development can have on our society. I would like to take this opportunity to acknowledge the achievements of Jo Stocks, who has led Sported for the past five years and will continue as the Foundation's Director reporting to Adam. I believe that Adam and Jo will provide the strong and complementary leadership we need to take the Foundation into this exciting new stage of its development. To the same end, I am also delighted to welcome Sue and Nigel to the Board and look forward to having the benefit of their exceptional sporting and business minds."

Of his appointment as Chief Executive of Sported Adam Parr said: "The Olympics of London 2012 demonstrated the unique power of sport to inspire and bring together people throughout this country. As a nation, we must build on London 2012 to ensure that the legacy promises of the Games are not lost. Sported is leading the way with unprecented support to grassroots organisations. The Foundation is also working to prove that sport can have a significant impact on some of society's most challenging issues.

"Sir Keith not only played a leading role in securing the Olympics for London and putting on arguably the best Olympic Games ever, but has made this extraordinary commitment to ensuring the legacy for the whole country. It will be a privilege to join the team at Sported as we grow and fulfil the promises made as part of London 2012."

Baroness Sue Campbell, who stands down from her role as chair of UK Sport in April, is an ardent supporter of Sport for Development work and is keen to ensure that this sector of sport becomes a much wider recognised part of the British sporting landscape.

"I firmly believe that we don't take sport as a tool for social change seriously enough in this country, which is why I am delighted to be joining Sported.  In the work that Sported and its Members do I feel that we will be able to finally demonstrate just how powerful a tool sport can be in changing and shaping communities and I'm excited to be playing a part in that." 

Nigel Keen is a former professional footballer who started his career at Manchester United before turning his attention to business.  He trained as a Quantity Surveyor whilst continuing to play semi-professional football and has held several roles within the John Lewis Partnership since joining in 1999. As Director of Property Services, Mr Keen is responsible for the delivery of the John Lewis Partnership development programme for both Waitrose and John Lewis department stores. He is also a Board member at the University of Greenwich Architecture and Construction Board.  He is also a member of the Government's Green Economy Council and has been a member of Boris Johnson's Outer London Commission.

"I am very much looking forward to being part of the Sported Board of Trustees.  The work which the Foundation does in trying to change the lives of disadvantaged young people through sport is something which has always been very close to my heart and I'm looking forward to sharing my knowledge in both sport and industry to help take the Foundation into this exciting new phase."  

For more information on Sported, the UK's leading sport for development Foundation, visit